Instagram has explicitly stated that its algorithm will suppress content that has a watermark from another app. TikTok’s watermark has the creator’s handle on it, so if a viewer encounters the downloaded video on another app, they’ll be subtly directed back to TikTok - plus, the watermark bounces around the screen so that you can’t just crop a video to get rid of it.Īs Instagram Reels tries to compete with TikTok, the Meta-owned platform has taken things a step further.

TikTok has functioned the same way for years, placing its recognizable red and blue watermark on any video downloaded from the app. When creators use a company’s technology to make a video, the platform wants to be credited as the source. This is rolling out over the next few weeks on desktop, and we plan to expand to mobile over the coming months. We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts. If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms, you’ll now find a watermark added to your downloaded content.

Download shorts from youtube